Personal Branding:Everyone has a personal brand but despite this fact majority of people are not aware about their personal brand. It is essential that personal brand of everyone to be unique and authentic. The key think to identify your own personal brand, is to manage to control your strengths and find effective ways to eliminate your competitors. Nowadays, in a period that technology is on their increase and affects people lives (media, internet, machinery) a photographer should be really careful when taking decisions and creating their own brand name.